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Winc Acquires Natural Merchants Assets to Enhance Wine Portfolio
Thursday 10 June 2021

California-based omni-channel portfolio of wine brands Winc, Inc. has acquired substantially all the assets of natural, organic, biodynamic and vegan wine importer Natural Merchants, Inc. to enhance natural wine portfolio, the company said.

Terms of the transaction were not disclosed.

The integration of Natural Merchants' assets and supplier relationships will leverage Winc's DTC platform to enable new digital capabilities and customer exposure, while providing existing Winc customers with an enhanced breadth of products in the natural and organic category.

Winc is an emerging consumer products company in the wine and spirits industry focussed on building brands for the next generation of consumers.
Date Published: 10/06/2021