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VHT Acquires Australian Customer-Feedback Technology Firm Survey Dynamix
Wednesday 13 October 2021

US-based customer-experience software company VHT has acquired Australian customer-feedback technology provider Survey Dynamix, the company said.

The acquisition enhances VHT's Mindful customer callback capabilities by adding real-time customer surveys to its suite of customer experience services.

Survey Dynamix has conducted more than 38m surveys in just the last 12 months.

Founded in 2016 by Alasdair Boyd and Alex Romanov, a duo with deep experience in the contact center industry, Survey Dynamix is a customer feedback platform that integrates seamlessly with contact center and CX systems.

The Survey Dynamix intuitive, web-based interface lets CX teams quickly create and conduct personalized customer surveys that deliver immediate insights.

In contact centers it can take weeks for teams to receive feedback. Team leaders are often flying blind attempting to determine which operations will maximize efficiency and enhance the customer experience.

A customer may leave frustrated feedback about the agent they spoke to, but the agent rarely receives that feedback--and the customer never gets a follow-up to close the loop.

VHT said that Survey Dynamix shortens that feedback loop to mere seconds.

Looking ahead, the combination of VHT and Survey Dynamix will enable brands to take real-time customer sentiment and trigger engagement based on satisfaction objectives.
Date Published: 13/10/2021