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Vass Group Acquires Mexican Automation Solutions Firm Hexagon Data
Friday 05 August 2022

Spanish digital solutions company Vass Group has acquired Mexico-based digital marketing automation solutions firm Hexagon Data, the company said.

Hexagon Data develops and implements solutions to accelerate sales processes in strategic sectors such as media, retail, consumer goods, and telecommunications.

Hexagon Data will be integrated within the Vass Group company, Nateevo, a company that specializes in digital strategy and end-to-end marketing solutions.

Hexagon Data, founded in 2017 with headquarters in Mexico and Colombia, has a presence in ten Latin American countries and a team of more than 80 people.

Its client portfolio includes leaders such as Coca-Cola, Bimbo Group, Avianca and Kimberly-Clark.

This acquisition is part of the Vass@400 strategy, launched in early 2021 and backed by US private equity firm One Equity Partners, with the objective of increasing Vass Group's presence and positioning in international markets.

Vass Group is a digital solutions company headquartered in Madrid, Spain, present in 26 countries in Europe, the Americas and Asia, with more than 3,800 professionals.

Thanks to our agile E4 Method and our wide ecosystem of companies (Vass, NATEEVO, Serbatic, vdSHOP, T4S, Comunytek, ECENTA, CRI group, ONE INSIDE, Movetia), we help large companies in their digital transformation process, developing and executing the most innovative and scalable projects, from strategy to operations.
Date Published: 05/08/2022