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TGI Sport to Acquire Virtual Advertising Technology Firm Brand Brigade
Thursday 22 September 2022

Chicago-based sports technology, media, and marketing TGI Sport has agreed to acquire New York-based virtual advertising technology company Brand Brigade, to expand technology to TGI's suite of adtech capabilities, the company said.

Terms of the transaction were not disclosed.

The addition of Brand Brigade furthers TGI's transformation into an international leader in media services.

It positions the company in another high-growth category, to expand TGI's US presence, and deepens a leadership team.

TGI Sport is backed by Bruin Capital and Quadrant Private Equity. The deal is subject to closure and expected shortly.

Brand Brigade's tech is integrated into the multiplatform production and distribution of 4000+ sporting events annually, including a majority of NBA, NHL, and MLB games.

The move follows TGI Sport's recent acquisition of Interregional Sports Group, the market leader in the rights sales, content creation, and distribution of virtual media through live sporting events for clients, including Serie A, La Liga, and Formula 1.

TGI Sport is a leader in sports technology, media, and marketing, connecting sports entities and fans worldwide.

The combined operations span North America, South America, Europe, Australia, and New Zealand, and its teams support around 3,500+ events annually.

Bruin Capital is an international investment and operating company that Bruin specialises in working with capital partners and management teams to build global technology, sports, media, entertainment, and marketing companies.
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Date Published: 22/09/2022

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