Friday 13 May 2022

US-based retail data platform provider SoundCommerce has closed a transaction with Outlier.ai to retain key talent and leadership, expanding the company's sales, marketing, customer success and solutions engineering teams, the company said.

SoundCommerce is an end-to-end retail data and intelligence platform that connects marketing, operations and merchandising to optimize order and shopper profitability.

The Outlier acquisition accelerates SoundCommerce's success serving DTC consumer brands and retailers.

Backed by tenured venture capital investors, SoundCommerce serves leading omnichannel retailers that include PacSun, Eddie Bauer, Constellation Brands (NYSE: STZ), FTD-Proflowers and others, alongside high-growth, digitally-native brands Bala, GLDN and BRCC (NYSE: BRC).

Pursuant to the close, SoundCommerce appointed digital retailing veteran Steve Davis as chief revenue officer.

The SoundCommerce retail data platform drives profitable growth, customer experience and lifetime value across retail systems and channels -- from first click to doorstep delivery.

SoundCommerce works with retail brands' existing technology stack to transform customer experience across marketing, merchandising, supply, fulfillment, delivery, and customer service.

The data platform tracks real-time operational events, profitability and customer lifetime value to drive decisions and actions fundamental to cross-channel and direct-to-consumer success.

Founded by Amazon veterans and backed by venture capital investors including Emergence Capital, DCM, Defy.VC and Voyager Capital, SoundCommerce is headquartered in Seattle.