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Songtradr Acquires Music Licensing Platform Pretzel
Thursday 22 April 2021

US-based B2B music licensing and distribution marketplace Songtradr has acquired US-based music licensing platform Pretzel, to add live streaming monetisation capabilities, the company said.

Terms of the transaction were not disclosed.

The deal expands Songtradr's rights management capabilities and licensing footprint.

In addition to solving live streaming monetisation, Pretzel offers rights holders such as artists and labels exposure to millions of new, highly engaged listeners through live broadcasts.

Pretzel marks Songtradr's third acquisition of 2021, further enhancing the company's tech-enabled solutions.
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Date Published: 22/04/2021

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