US-based Premise, the platform that democratizes how actionable data is sourced and used, has acquired market research firm Native, the company said.
Like Premise, Native leverages the global gig economy to connect those who have questions that locals can provide answers to by capturing the data they need.
With a retail landscape containing millions of highly fragmented, independently owned retailers scattered across each market, legacy market research providers have struggled to provide timely and actionable insight.
Founded in 2017, Native's core focus has been on addressing the challenges and importance of a brand's continued presence in the lives of its consumers to the Fast Moving Consumer Goods industry.
Matt McNabb, who served as founder and chief executive officer of Native will become Premise Chief Strategy officer.
Native works with various brands and products such as The Coca-Cola Company, its bottling partners, and Mars Inc. Premise is bringing in Native's full team and then plans to build on Native's existing traction in the industry.
Premise also plans to bring expanded access to tasks, or jobs Contributors complete, to Premise's 3.5m global Contributors.
OneWater Marine Closes USD 125m Acquisition of Marine Industry Supplier Ocean Bio-Chem
MTY Food Group to Acquire Restaurant Operator BBQ Holdings for USD 200m
Devon Energy to Acquire Eagle Ford Operator Validus Energy
Eagle Pharmaceuticals Takes Equity Stake in Enalare Therapeutics
Energy Services of America Business Acquires Assets from Ryan Environmental
ODL Acquires Canadian Insulated Glass Maker Robover
Anchor Peabody Represents Foxworth-Galbraith in Acquisition by USLBM Holdings
Coca-Cola HBC to Acquire Three Cents Beverage Mixer Line
Supreme Acquires Assets of Vaping Maker Cuts Ice and E-Liquids Developer Flavour Core
NinjaCat Acquires Budget Management Software Suite Shape.io
Wagepoint Acquires HR Software Firm KinHR
Curaleaf to Acquire Majority Stake in Germany´s Four 20 Pharma
Threecolts Acquires Amazon Seller Email and Review Automation Tool FeedbackWhiz
Earthstone Energy Closes USD 627m Acquisition of New Mexico Assets of Titus