Wednesday 24 November 2021

US-based Premise, the platform that democratizes how actionable data is sourced and used, has acquired market research firm Native, the company said.

Like Premise, Native leverages the global gig economy to connect those who have questions that locals can provide answers to by capturing the data they need.

With a retail landscape containing millions of highly fragmented, independently owned retailers scattered across each market, legacy market research providers have struggled to provide timely and actionable insight.

Founded in 2017, Native's core focus has been on addressing the challenges and importance of a brand's continued presence in the lives of its consumers to the Fast Moving Consumer Goods industry.

Matt McNabb, who served as founder and chief executive officer of Native will become Premise Chief Strategy officer.

Native works with various brands and products such as The Coca-Cola Company, its bottling partners, and Mars Inc. Premise is bringing in Native's full team and then plans to build on Native's existing traction in the industry.

Premise also plans to bring expanded access to tasks, or jobs Contributors complete, to Premise's 3.5m global Contributors.