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mParticle Acquires Customer Journey Analytics Provider Indicative
Friday 14 January 2022

US-based customer data infrastructure specialist customer journey analytics platform mParticle, the company said.

This is mParticle's first acquisition.

The combined offering will also allow teams to ingest customer data from additional sources such as data warehouses like Snowflake directly into mParticle.

In addition to integrating Indicative's product capabilities, mParticle will be adding Indicative's team, led by Indicative's CEO and cofounder Jeremy Levy.

Terms of the deal are not being disclosed at this time.
Date Published: 14/01/2022