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InMobi to Acquire Appsumer Analytics and Insights Platform
Wednesday 13 October 2021

US-based content, monetization and marketing technologies provider InMobi has signed a definitive agreement to acquire UK-based Appsumer, a performance insights platform for mobile app advertisers, the company said.

Appsumer provides a 360-degree view of marketing spend across channels, allowing advertisers to turn complex data into rich insights.

Based in London, Appsumer has been the intelligence platform of choice for performance marketing teams at consumer brands, including Miniclip, Picsart, Viber and more.

The company was funded by Galvanise Capital and named a Top 100 UK start-up.

Appsumer's self-serve technology platform, intellectual property and team will support InMobi's end-to-end content, monetization and marketing stack and empower marketers to assess their performance marketing spend all in one place.

With third-party identifiers losing their dominance, which complicates the measurement and attribution process, it's more important than ever that marketers have a clean, crisp view of how their marketing channels are performing.

Appsumer's workspace allows customers a single source of truth to track performance, analyze results and use that data to plan more effective campaigns.

Shumel Lais, CEO and founder of Appsumer, joins InMobi and will continue to lead the division, charting its future growth path and product roadmap.

InMobi is the provider of content, monetization, and marketing technologies.
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Date Published: 13/10/2021

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