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Genius Sports Acquires Gaming Technology Platform FanHub to Increase Fan Engagement
Tuesday 04 May 2021

UK-based sports data and technology company Genius Sports Ltd. (NYSE: GENI) has agreed to acquire Australian free-to-play game provider FanHub Media Holdings Pty Ltd to expand fan engagement capabilities and customer retention, the company said.

Deal terms were not disclosed.

As part of the transaction, Genius Sports will also acquire FanHub's suite of F2P games, including fantasy sports, trivia, bracket challenges, pick 'em, and polling games.

These will complement Genius Sports' established offering to sports leagues and federations, sportsbooks, media companies and broadcasters worldwide. FanHub works in partnership with some of the largest companies across Genius Sports' ecosystem, including the NFL, MLB, MLS, Betway and PointsBet.

This transaction is expected to expand Genius Sports' global audience and reach while accelerating the convergence of sports, betting and media to engage fans.

Genius Sports is the official data, technology and commercial partner that powers the global ecosystem connecting sports, betting and media.

FanHub provides a suite of technology solutions built around three core service offerings: games, betting and social activation.
Date Published: 04/05/2021