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General Idea Acquires Reference NYC to Form General Idea Group
Wednesday 23 November 2022

US brand agency General Idea has acquired US-based technology arts studio Reference NYC, to create General Idea Group, the company said.

Terms of the transaction were not disclosed.

This news comes on the heels of General Idea launching SPA (Special Production Agency), a firm specialising in premium production, including photo and film shoots, and digital content creation.

The three agencies now form General Idea Group, a next-generation creative collective reinventing modern branding through technology and storytelling.

The General Idea Group is a next-generation creative collective that provides premium brands with end-to-end solutions across technology, branding, design, and storytelling.
Date Published: 23/11/2022