Tuesday 24 January 2023

US-based Web3, media and entertainment brand Doodles has agreed on terms to acquire animation studio Golden Wolf, the company said.

The acquisition signals a significant move that strengthens Doodles' resources to evolve the leading Web3 brand into one of the world's most innovative franchises.

As part of the acquisition, Golden Wolf's team would be joining Doodles, bringing their expert experience in animation, visual storytelling, and content creation on a global scale.

The acquisition is expected to close in the next few weeks.

The Golden Wolf acquisition would further broaden Doodles' original content arm, expediting the growth of its ambitious Web3 ecosystem.

Following the closing, Golden Wolf and world-renowned artist Burnt Toast will collaborate on original narrative content and the development of Doodles characters, story, and creativity across the board.

From brand collaborations to original series and video games, Golden Wolf would be involved in every step of the Doodles content creation journey.

As a part of the acquisition, Golden Wolf's CEO and Founder Ingi Erlingsson would join the Doodles team as chief content officer.

He brings a deep background working with global brands and networks such as Nike, Meta, Gatorade, Disney, Adidas and Adult Swim, among others.

Erlingsson will continue to oversee and operate both the London and New York offices of Golden Wolf.

In addition, Doodles will leverage Golden Wolf's strategic partnership with creative-led studio Psyop to launch a joint venture, Active Ingredient, to reinvent storytelling and the tools used to make them a reality.

Active Ingredient will use the latest advances in AI and blockchain technology to create innovative tools and techniques for brands, filmmakers, producers, and prosumers.

As part of the deal, Psyop will also be investing in Doodles.

The long-term goal of the joint venture is to create a dynamic 360-degree animation production ecosystem that lets creators tell stories in new ways at a fraction of the cost, opening the door to a new era of filmmaking.

Doodles is a series of digital collectibles derived from characters created by world renowned artist Burnt Toast.

Since its launch in October 2021, Doodles has quickly become one of the most promising projects born out of the Web3 boom thanks to its inclusive characters, experiential immersive activations, and passionate community.

The brand has developed into a multi-faceted franchise that spans animation, gaming, merchandise, music and live events with notable partnerships and investors.

Golden Wolf is an Emmy-nominated animation studio founded in 2013 by Ingi Erlingsson. With offices in London and New York, their team has established a global reputation, catching the attention of major brands and networks such as Nike, Facebook, Gatorade, Disney and Adult Swim.