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David Centner Enterprises Acquires Negative Content Management Specialist Guaranteed Removals
Tuesday 27 July 2021

US tech entrepreneur David Centner of David Centner Enterprises has acquired Canada-based negative content management specialist Guaranteed Removals.

Guaranteed Removals is a specialist in negative content management and is the first company of its kind.

Founded in 2014, the company has experienced growth providing reputation management consulting and services for enterprises and individuals.

The acquisition, which closed January 1, 2021, had remained unannounced as the company stealthily focused on a renaming and rebranding campaign to the new nameplate, Erase.com.

As the world has shifted seemingly overnight to a digital environment, businesses and individuals more than ever must proactively manage their digital footprint.

Online negative content has been demonstrated to significantly impact revenue, operations, recruitment, and business development efforts. Worse yet, negative content can stubbornly persist on the internet.

Search engines, reviews sites, social media, forums, as well as traditional media turned digital are amplifying the spread of negative content. Slander, fake and outdated negative reviews are affecting people and businesses' reputation while unfairly distorting their brand's perception.

Search algorithms collect data from news websites, review sites, and forums and use that data to assess reputability.

As a result, negative, aged, unfair, or irrelevant content can profoundly affect a company's search results and review sites presence. Similarly, negative content also affects merchants' shopping funnels as negative results may appear predominant in comparison engines.

Erase.com has appointed Alexander Kurian as its new chief executive officer.

Kurian previously served as CIO and CTO of Highway Toll Administration, Centner's former technology company in the electronic toll collection industry.

Along with the acquisition announcement, Erase.com's corporate headquarters have been relocated to Miami, Florida.

Erase.com assists companies and individuals to proactively manage unfavorable brand perceptions. Erase.com is a leading authority in reputation management, having helped thousands of businesses and individuals improve their digital reputation.

David Centner is an inventor, serial entrepreneur, tech visionary and philanthropist with ventures in web development, online marketplaces, online advertising and electronic toll collection.

David Centner Enterprises is a division of DLC Capital Management, Centner's family office.
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Date Published: 27/07/2021

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