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Creatd Closes Acquisition of Controlling Stake in Influencer Talent Management Agency WHE
Thursday 22 July 2021

US-based technology company Creatd, Inc. (NASDAQ: CRTD), the parent company of Vocal, has completed its acquisition of a controlling stake of WHE Agency, following the company's initial announcement of the proposed transaction in mid-June, the company said.

WHE is a talent management and public relations agency dedicated to the representation and management of family- and lifestyle-focused influencers and digital creators.

Bringing the WHE talent roster into the Creatd family is expected to benefit both Vocal and WHE's creator networks.

The company anticipates that WHE will close approximately USD 6.5m in gross sales over the next 12 months, resulting in net revenues of USD 1.2 to 1.5m during that period.

The transaction is expected to be immediately accretive to Creatd's earnings. The company is on track to accelerate its revenue growth with similar opportunities in the near future.

WHE currently represents 55+ family- and lifestyle-focused creators, including notable talent such as: Jessica Skube, creator of the YouTube channel JesssFam; actor and Disney star David Henrie; Kyra Sivertson, creator of the OKbaby YouTube channel; Tiffani Rose Beaston, co-creator of the Beauty and The Beastons Youtube channel, and; YouTube co-creators Rachelle and Justin.

Together, WHE's influencer talent reaches a combined audience of over 50 m followers and growing.

Creatd, Inc. (NASDAQ: CRTD) is a creator-first technology company and the parent company of the Vocal platform.
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Date Published: 22/07/2021

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