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Canadian Truck Dealer Globocam Acquires Tardif Diesel in Estrie in Quebec Expansion
Wednesday 21 September 2022

Canada-based Globocam, Quebec's largest heavy truck dealership network, has acquired Tardif Diesel in Estrie, an established family business, which specializes in the sale and repair of Freightliner and Western Star heavy trucks, the company said.

The acquisition of Tardif Diesel, which was founded in 1981 by Gaston Tardif and Gaétane Plamondon at Ascot Corner, enables Globocam to strengthen its brand and to expand its presence in the province.

Customers at the rebranded Estrie site, which will be known as Globocam Estrie, have been adapting smoothly to the transition which began in July, as has the rejuvenated team and its new general manager, Dominique Beauregard.

Globocam said it stepped up its growth trajectory rapidly after it acquired dealers in Quebec City and Lévis in 2016, and in the Beauce region in 2021.

With this new acquisition, the company now has more than 500 employees across the province spread out in eight locations. Globocam said it continues to make considerable progress in its objective of delivering 2,500 trucks per year by 2025.

Globocam which was founded in the Saint-Laurent borough in Montreal, in 1994, has grown over the years into Quebec's the largest network of heavy truck dealerships.

It's team of more than 500 professionals spread out over eight dealerships, enables the family business to market a broad range of new Freightliner and Western Star trucks, used trucks of all brands, and to offer complete repair and complete maintenance offerings related to these vehicles.

Globocam also operates a parts department and a financing arm.
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Date Published: 21/09/2022

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