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Backstage Acquires Content Production Equipment Marketplace ShareGrid
Friday 14 January 2022

US-based freelancer marketplace and application suite Backstage has acquired content production equipment marketplace ShareGrid, the company said.

This acquisition further expands Backstage's suite of content creation tools, following a group of acquisitions in 2021.

ShareGrid is a source for production rentals, allowing its community of over 150,000 members to rent, buy, and sell professional film and camera gear, lighting, vehicles, spaces, and even drones from local individual owners and companies for over 100 cities across the US.

The acquisition of ShareGrid marks Backstage's expansion into the USD 10bn production rentals business in the United States.

The acquisition was supported by TA Associates, a leading global growth and private equity firm.

The acquisition of ShareGrid is Backstage's first of 2022. In 2021, Backstage acquired FilmFreeway, Coverfly, and Voice 123, along with StarNow and Mandy Network, which significantly expanded its suite of content creation tools, as well as its talent pool of creative professionals.
Date Published: 14/01/2022