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AppLovin Closes Acquisition of Adjust to Expand Global Technology Platform
Thursday 22 April 2021

California-based technology platform AppLovin has closed the acquisition of Germany based mobile app measurement and marketing company Adjust, to expand global technology platform, the company said.

Terms of the acquisition were not disclosed.

Adjust will retain its unique brand and culture and continue to operate as a distinct company.

The acquisition will further innovate AppLovin's attribution and analytics product suite.

Fenwick and West LLP and Gleiss Lutz served as the legal advisors for AppLovin. Citi acted as exclusive financial advisor to AppLovin. Noerr and Paul, Weiss, Rifkind, Wharton and Garrison LLP as legal advisors for Adjust.

AppLovin provides developers a unified set of tools to grow their businesses.
Date Published: 22/04/2021