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Adventure Ready Brands Acquires Outdoor, Emergency Lighting Brand LuminAID
Wednesday 24 November 2021

US-based first aid, insect repellent and outdoor recreation products provider Adventure Ready Brands has acquired outdoors and emergency use solar-powered lighting and charging solutions provider LuminAID, the company said.

Adventure Ready Brands' product portfolio includes brands such as After Bite insect bite relief, Adventure Medical Kits and Survive Outdoors Longer camping gear.

Following an equity investment by Victor Capital Partners in January 2019, the company has grown through both organic sales growth and strategic acquisitions.

The LuminAID investment continues the company's commitment to merger and acquisition activity as Adventure Ready Brands seeks to grow its portfolio of consumer-driven brands that inspire outdoor adventure. The company is based in Littleton, New Hampshire, and Kalispell, Montana.

In 2015, LuminAID co-founders Andrea Sreshta and Anna Stork appeared on the ABC program, Shark Tank. Each of the show's "sharks" offered backing for LuminAID, with host Mark Cuban becoming the company's first investor.

Victor Capital Partners is a middle-market private equity firm that invests in branded businesses.
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Date Published: 24/11/2021

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