Deal Snapshot
ZA Group Acquires Casa Zeta-Jones Brand Licensee Forever Brands
Tuesday 23 November 2021

US-based holding company ZA Group, Inc., (OTC: ZAAG) has acquired Forever Brands, which owns a license for Casa Zeta-Jones brand to develop a new online women's shaving regiment, the company said.

The product line will include a custom designed handle and cartridge system, pre-care products, exclusive shaving products and some of the best after care products on the market. According to ZA, the Casa Zeta-Jones brand will transcend what is often considered a chore to a more pampering and lush women's shaving experience. Terms of the deal were not disclosed.

Date Published: 23/11/2021