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Zenvia Acquires Sirena to Simplify Communication Process in Latin America
Friday 31 July 2020

Brazilian technology company Zenvia has acquired Sirena, a Latin American startup that offers communication solution for sales teams via WhatsApp to simplify the communication process, the company said.

Terms of the transaction were not disclosed.

With the deal, the Brazilian company starts operating throughout Latin America, with offices in the USA, Argentina, Brazil and Mexico.

The combination of Zenvia's platform and Sirena's solution will allow the sales team professionals to start using a complete app, which unites communication and sales management, instead of personal WhatsApp for contacting customers.

The transaction will help promote Zenvia's Latam performance with the WhatsApp Business API, a Facebook technology of which the Brazilian technology company is the official business solution provider.

Zenvia's innovative technology allows it to adopt channels such as WhatsApp, SMS and Voice at any time during the customer's journey, in an integrated and automated way with the companies' management processes and systems.

Sirena helps organisations to simplify communication via WhatsApp with their customers. Sirena's technology allows centralising WhatsApp communication for sales teams, automating part of the consumer journey through bots, and broadcasting value notifications to the end customer.
Date Published: 31/07/2020