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Zendesk Acquires Smooth Technologies to Expand Omnichannel Leadership
Friday 24 May 2019

24 May 2019 - California, US-based software company Zendesk, Inc. (NYSE: ZEN) has acquired Canada-based Smooch Technologies Holdings ULC, the company behind Smooch, a platform connecting businesses with customers to power more personalised and human conversations, the company said.
Terms of the transaction were not disclosed.
The acquisition marks Zendesk's next step in delivering the best omnichannel experiences by connecting conversations between businesses and customers on any messaging channel--from websites and mobile apps to the world's leading messaging apps like WhatsApp and Facebook Messenger.
Smooch is one of the largest providers of WhatsApp Business integration, and through Zendesk's early access programme, companies can now reach WhatsApp's 1.5bn users to manage service interactions and engage with customers directly through Zendesk Chat.
This marks the continued expansion of Zendesk's integration with the WhatsApp Business API into The Zendesk Suite.
Together, Zendesk and Smooch will drive the next wave of connected conversations on a variety of messaging channels, including WhatsApp, Facebook Messenger, LINE, WeChat, Telegram, Twitter DM, Viber, Kakao Talk, SMS text, RCS and through native web iOS and Android apps.
Zendesk serves businesses across hundreds of industries, with more than 145,000 paid customer accounts offering service and support in over 30 languages. Zendesk has 17 offices in North America, Europe, Asia, Australia, and South America.
Date Published: 24/05/2019
Target: Smooch Technologies Holdings ULC
Country: Canada
Sector: IT/Online Services
Type: Corporate acquisition
Status: Closed
Buyer: Zendesk, Inc
Terms of the deal were not disclosed