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Word of Mouth Sales Platform Verve Acquires Student Travel Firm JusCollege in USD 25m Deal
Monday 16 April 2018

16 April 2018 - UK-based word of mouth marketing brand Verve has acquired US-based student travel firm JusCollege, the company said.

The acquisition, valued at USD 25m including ongoing incentives, instantly expands Verve's area of focus in music and sporting experiences to include trips to the top 40 US student destinations.

Verve is partnered with ticketing providers including Ticketmaster, Eventbrite, Paylogic and Front Gate Tickets along with its existing client base of over 500 music and sporting events including Insomniac, C3 Presents, Bonnaroo, React Presents and Reading and Leeds.

Verve has raised over USD 35m in venture funding to date.

The acquisition is part of Verve's strategy to expand its invite-only marketplace Pollen to the US, after a successful launch earlier this year in the UK.

Pollen enables its members, influential young people, to choose from a variety of experiences and sell them to their friends in exchange for rewards such as tickets, trips and backstage passes.

Verve was founded on the basis that word-of-mouth generates more sales than traditional models, particularly among 16-25 year olds.

These recommendations are powerful because they allow for two-way, tailored conversations based on knowledge and trust that happen in places that brands can't reach.

Founded in 2013 by brothers Callum and Liam Negus-Fancey, Verve is the global market leader in word-of-mouth sales in the live entertainment space.

In 2018 Verve acquired American student travel company JusCollege.

Verve has partnerships with ticketing companies including Ticketmaster, Eventbrite, Paylogic and Front Gate Tickets and works with leading music and sports brands including Insomniac, C3 Presents, Bonnaroo, and React Presents. Verve has raised USD 35m in venture funding to date.
Details
Date Published: 16/04/2018
Target: JusCollege
Country: USA
Deal Size: 25m (USD)
Sector: Advertising/PR
Type: Corporate acquisition
Financing: Cash
Status: Closed
Vendor:
Buyer: Verve
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