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Whistle Acquires Vertical Networks to Enhance Mobile-First Content
Thursday 10 October 2019

10 October 2019 - Whistle, an entertainment and sports media company has acquired California-based mobile-first content studio Vertical Networks, to expand Whistle's investment in creating lifestyle video content around audience passion points, the company said.
Terms of the transaction were not disclosed.
This is the second acquisition for Whistle this year, following the purchase of LA-based studio New form where Discovery, ITV, Ron Howard and Brian Grazer became stockholders of Whistle.
Through organic growth and acquisitions, the company is on track to more than double its revenue in 2019.
Whistle is an entertainment and sports media company that creates, curates and distributes highly engaging, brand safe original content.
Backed by data driven insights, Whistle connects with young audiences across social platforms, digital streaming and linear cable networks through relatable programmeming.
Vertical Networks is a mobile-first content studio, producing premium editorial and video driven by real-time analytics.
Details
Date Published: 10/10/2019
Target: Vertical Networks
Country: USA
Sector: Media
Type: Corporate acquisition
Financing:
Status: Closed
Vendor:
Buyer: Whistle
Comment:
Terms of the deal were not disclosed

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