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Viome Acquires Habit Personalised Healthcare from Campbell Soup
Monday 11 February 2019

11 February 2019 - Washington, US-based healthcare company Viome has agreed to acquire personalised nutrition company Habit from the Campbell Soup Company (NYSE: CPB) to offer a whole-body approach to human health, the company said.
Financial terms of the transaction were not disclosed.
Now operating as one, the two industry pioneers become the most comprehensive solution on the market.
For the first time, consumers have complete insight into what is going on in the body, and how to translate those insights into powerful recommendations to address whole-body health.
The acquisition of Habit allows Viome to expand its core offering by tapping into Habit's robust insights for consumer behavior modification.
With this, Viome and Habit will be able to provide a richer consumer experience and deepen personalised recommendations with nutrition plans and engagement tools.
Viome is a new kind of healthcare company that uses artificial intelligence to understand what is going on inside the body at a molecular level.
The company specifically addresses issues in the body related to the Microbiome.
Viome targets the bacteria, viruses, yeast, fungus and mold in the system that work symbiotically with the body to provide the nutrition needed to feel energetic and stay healthy.
Habit is a personalised nutrition company offering a whole body approach, with an at-home test kit and individual nutrition plan identifying the right foods for you.
The company is challenging the multi-billion-dollar diet industry by providing custom nutrition plans based on an individual's own biology.
William Hood and Company, LLC served as the exclusive financial advisor to Campbell and Habit.
Date Published: 11/02/2019
Target: Habit
Country: USA
Sector: Food/Beverages/Tobacco
Type: Corporate acquisition
Status: Agreed
Vendor: Campbell Soup Company
Buyer: Viome
Terms of the deal were not disclosed