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Troika, M2 nGage Close Merger Agreement to Form Troika Media Group,
Monday 17 July 2017

17 July 2017 - California, US-based branding and marketing agency Troika and New Jersey, US-based broadband service provider M2 nGage Group, Inc. (OTC: MTWO) have finalised a merger agreement, to form Troika Media Group, Inc. to expand event-based advertising and marketing services, the companies said.
Terms of the transaction were not disclosed.
Backed by a team of international investors, Troika Media Group will deliver integrated branding and advertising solutions through proprietary technology, data and creativity. The merger positions the company to re-imagine live experiences for audiences, brands, content and venue partners.
Troika Media Group said this partnership is the foundation for building an agency offering multiple levels of service, and is the first step in its long-term growth strategy, involving organic growth and potential future acquisitions.
With the combined expertise of Troika and Troika Services, Troika Media Group will blend brand-building with digital capabilities to create greater opportunities for fan and consumer engagement and monetisation for brands.
Troika, Inc. (formerly Troika Design Group, Inc.), a wholly-owned subsidiary, is a branding and marketing agency that partners with brands, including ABC, Hulu, UFC, Riot Games, Turner, and Pechanga Resort and Casino.
M2 nGage, rebranded as Troika Media Group, Inc., through its Troika Services subsidiary provides integrated wireless network services. Coupled with Troika, Inc., the company will provide fan engagement and enrichment and analytics through advertising platforms for stadiums, arenas, festivals, hotels and other public venues.
Details
Date Published: 17/07/2017
Target: M2 nGage Group
Country: USA
Sector: Advertising/PR
Type: Corporate acquisition
Financing:
Status: Closed
Vendor:
Buyer: Troika
Comment:
Deal forms Troika Media Group

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