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The Constellation Real Estate Group Acquires Assets of SmartZip
Thursday 22 August 2019

22 August 2019 - US-based real estate software brand investor The Constellation Real Estate Group has acquired certain assets of real estate industry marketing automation and lead generation products provider SmartZip Analytics Inc, the company said.

The acquisition includes SmartZip's SmartTargeting platform, patent-pending predictive analytics, data solutions, and automated referral-building content system, Reach150.

The addition of SmartZip, which closely follows the recent acquisition of the Offrs.com business in July, marks CREG's second predictive analytics company and fourth new portfolio business in 2019, and aligns with CREG's strategy of investing in forward-thinking technology companies with a focus on strong solutions and its commitment to being a long-term, stable technology partner for the real estate industry.

Founded in 2009 in Silicon Valley, CA, SmartZip has spent over a decade developing predictive analytics and data-driven marketing automation solutions for the real estate industry and has consistently been recognised as a leading innovator in both the technology and real estate industries.

The acquisitions of Offrs.com and SmartZip strengthen the Constellation Real Estate Group's position as one of the largest technology providers in the fragmented real estate industry, providing innovative lead generation, automated sales and marketing solutions, back office software, and mortgage loan origination and servicing solutions for over half of a m real estate agents, brokerages, MLSs, and banks across the US and Canada.
Details
Date Published: 22/08/2019
Target: SmartZip Analytics/certain assets
Country: USA
Sector: Construction/Real Estate
Type: Corporate acquisition
Financing:
Status: Closed
Vendor:
Buyer: The Constellation Real Estate Group
Comment:
The acquisition includes SmartZip´s SmartTargeting platform, patent-pending predictive analytics, data solutions, and automated referral-building content system, Reach150.

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