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TGI Sport Acquires UK Sports Advertising Sales Firm Sportseen
Wednesday 28 September 2022

Chicago-based sports technology, media, and marketing provider TGI Sport has acquired UK-based sports advertising sales firm Sportseen, to build global media rights and sales practice, the company said.

Terms of the transaction were not disclosed.

The deal is the third in a recent series that establishes TGI Sport as the industry leader in experience, resources, and capabilities around the virtual, digital, and LED advertising marketplace.

TGI Sport is owned jointly by Bruin Capital and Quadrant Private Equity.

Sportseen specialises in rights acquisition, sales, creative, and distribution of LED advertising.

TGI Sport operates in sports technology, media, and marketing, connecting sports entities and fans worldwide.

The combined operations span North America, South America, Europe, Australia, and New Zealand, and its teams support around 3,500+ events annually.

TGI is backed by Bruin Capital and Quadrant Private Equity.
Date Published: 28/09/2022