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Tenth Avenue Commerce Acquires Pet Toy Manufacturer Horsemen´s Pride
Wednesday 14 March 2018

14 March 2018 - New York, US-based e-commerce holding company Tenth Avenue Commerce (TAC) has acquired a majority interest in Ohio, US-based pet toy manufacturer Horsemen's Pride's business, including Jolly Pets, to expand offerings in pet toy industry, the company said.
Terms of the transaction were not disclosed.
TAC said the investment in Horsemen's Pride along with that of Jolly Pets expands its suite of consumer goods companies. Jolly Pets joining the Tenth Avenue Commerce team means TAC now offers a range of consumer and online products to families and pets.
Jolly Pets will offer an opportunity for growth in a new product category.
Horsemen's Pride and its subsidiary Jolly Pets manufacture a product line that include pet toys.
Tenth Avenue Commerce is a consumer driven e-commerce holding company that invests in brands including You Flowers, Eve's Addiction, Kerrits, H. Bloom, Brook and York, Send Flowers, FaceVase and Social Media Link. Tenth Avenue Commerce is an affiliate of Tenth Avenue Holdings, LLC.
Date Published: 14/03/2018
Target: Horsemen´s Pride
Country: USA
Sector: Consumer Products
Type: Corporate acquisition
Status: Closed
Buyer: Tenth Avenue Commerce
Terms of the deal were not disclosed