Monday 02 December 2019

2 December 2019 - India-based technology and services firm Tech Mahindra Ltd. has acquired New York, US-based digital transformation agency BORN Group to deepen global presence and capabilities in end-to-end digital customer experience, the company said.

Terms of the transaction were not disclosed.

Tech Mahindra said the acquisition reinforces Tech Mahindra's focus on digital and enhances its expertise in the creative, content and commerce space and establishes the company as a significant player in the electronic and mobile commerce segment globally.

The acquisition deepens the company's global presence and capabilities in end-to-end Digital Customer Experience

BORN is the latest acquisition to Tech Mahindra's portfolio of innovative and strategic digital solution agencies. BORN will continue to operate as an independent entity under the Mahindra Group umbrella and looks forward to continuing their path of success, together.

BORN is a global agency that connects ten specialisms that serve as the foundation of the digital economy: creative design, content production, commerce enablement, conversions (visitors to customers), cloud technology, cognition (analytics), cohesion (integrating all the systems), consulting and completeness (connecting brand experiences) across all channels (360 experiences).

Mahindra is a USD 4.9bn company with 131,500+ professionals across 90 countries helping customers with digital, design experiences, platforms and reusable assets across a number of technologies. Tech Mahindra is part of the Mahindra Group that employs more than 200,000 people in over 100 countries.

BORN Group, formerly known as Group FMG, is a creative design, content production and commerce solutions company that provides system integration services, easing the adoption of complex systems by e-commerce vendors.