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TAG and JICWEBS Merge to Boost Anti-Fraud and Brand Safety in Digital Ad Industry
Monday 03 August 2020

US-based Trustworthy Accountability Group and UK-based Joint Industry Committee for Web Standards (JICWEBS), two anti-fraud and brand safety organisation, have agreed to merge to strengthen anti-fraud standards, the company said

Terms of the merger transaction, to be completed in September 2020, were not disclosed.

JICWEBS and TAG announced a formal partnership in March 2017. Since then, the two organisations have aligned their programmes to strengthen standards, avoid duplicative effort, and extend their reach.

As part of that initial alignment, JICWEBS merged its anti-fraud efforts into the TAG Certified Against Fraud Programme and encouraged its members to adopt the TAG Certified Against Malware and Certified Against Piracy Programmes.

This merger will ensure that companies around the world and across the supply chain can focus their efforts on a single trusted set of self-regulatory standards that address fraud, malware, piracy, and brand protection.

The combined organisation will integrate the JICWEBS Digital Trading Standards Group with TAG's Inventory Quality Guidelines Programme into a global brand safety certification programme.

JICWEBS defines best practice and standards for online ad trading in the UK and is made up of the following trade bodies: Association of Online Publishers, Internet Advertising Bureau UK, ISBA the voice of British advertisers and the Institute of Practitioners in Advertising.

The Trustworthy Accountability Group is a global certification programme fighting criminal activity and increasing trust in the digital advertising industry.
Date Published: 03/08/2020