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Shiseido to Acquire Drunk Elephant to Strengthen Portfolio of Skincare Brands
Wednesday 09 October 2019

9 October 2019 - Shiseido Americas Corp., a subsidiary of Japan-based personal care company Shiseido Company, Ltd., has agreed to acquire prestige skincare brand Drunk Elephant to expand Shiseido's prestige skincare market, the company said.
Terms of the transaction were not disclosed.
The transaction was led by Shiseido Americas and the New York-based Shiseido Global M and A team, in close coordination with Shiseido company, Ltd., the company's headquarters.
Upon closing, Drunk Elephant will operate within Shiseido Americas.
Drunk Elephant will be able to leverage Shiseido's global platform and resources to expand into new and existing markets both in the Americas and internationally including Europe and Asia.
Shiseido's Global Innovation Center and Digital Center of Excellence will provide expertise and a unique support network, maximising Drunk Elephant's opportunities for growth and development across all channels.
Drunk Elephant is a solutions-oriented, cross-generational brand for all skin types, and has since experienced exponential growth across a range of consumer demographics, including Gen Z and Millennials.
Its assortment of products use biocompatible ingredients that directly benefit the skin's health and support the integrity and effectiveness of the formulations.
Jefferies LLC acted as financial advisor to Shiseido Americas, and Jones Day served as Shiseido Americas' legal counsel. Financo and Moelis and Company, LLC served as Drunk Elephant's financial advisors and Sidley Austin LLP as legal counsel.
Date Published: 09/10/2019
Target: Drunk Elephant
Country: USA
Sector: Consumer Products
Type: Corporate acquisition
Status: Agreed
Buyer: Shiseido Americas Corp
Buyer Advisor: Jefferies LLC , Jones Day
Terms of the deal were not disclosed