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Rubicon Technology Closes Sale of Software Firm Personify
Thursday 13 September 2018

13 September 2018 - US-based private equity firm Rubicon Technology Partners has completed the sale of Personify, Inc., a provider of constituent management and engagement software solutions to nonprofit organisations, to investment firm Pamlico Capital, the firm said.

Terms of the transaction were not disclosed.

Personify serves as the technology foundation for associations, charities and health and wellness organizations, allowing them to engage and manage their constituents, maximize revenue and optimise operations.

The company is headquartered in Austin, Texas and serves over 20,000 nonprofit and member-based clients with offices in North Americaand Europe.

During its five-year partnership with Rubicon, Personify transitioned to a cloud- and subscription-focused software business model by significantly growing its recurring revenue base, significantly increasing profitability, and investing heavily in product development to deliver the most modern technology platform serving the nonprofit industry.

Together with Rubicon, the company launched cloud and mobile technology with the Personify360 product suite, completed the strategic acquisitions of Wild Apricot and Small World Labs, meaningfully expanded investment in sales and marketing, and opened a new headquarters in Austin, Texas.

Rubicon Technology Partners invests in enterprise software companies with proven products and talented management teams to help grow and scale their businesses.

Rubicon enables companies to adapt to the changing requirements of their businesses as they grow and scale using a proven set of proprietary processes, best practices and a portfolio-wide engagement model called RTP Change Management. With offices in Menlo Park, CA and Stamford, CT, Rubicon has over USD 850m in cumulative capital commitments.

Robert W. Baird and Co. Inc. served as exclusive financial advisor to Personify. Perkins Coie LLP served as legal advisor to Personify.
Date Published: 13/09/2018
Target: Personify, Inc
Country: USA
Sector: Computer Software
Type: Divestment
Status: Closed
Vendor: Rubicon Technology Partners
Buyer: Pamlico Capital
Terms of the deal were not disclosed