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Raydiant Acquires Digital Shopper Marketing Platform Perch
Thursday 29 September 2022

US-based in-location experience platform Raydiant has acquired digital shopper marketing platform Perch, focused on in-store product engagement and sales, the company said.

Integrated into the new Raydiant Shop offering, this acquisition ushers in what will be the only contextual physical and digital retail experience platform.

Combined with Raydiant AI and its customer experience platform, Perch's technology will be able to fully understand and analyze how customers interact with in-store products.

Perch is a specialist in digital shelf, lift and learn and computer vision technologies.

Categories utilizing this technology, including those in beauty, fragrance, grocery, electronics and apparel, have even seen an average sales lift of 87%.

Raydiant is an in-location experience platform for the world's largest brands in restaurants, retail, hospitality, banking, and more.
Date Published: 29/09/2022