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Raffetto Herman Strategic Communications Acquires MIX PR to Strengthen Offerings in Cybersecurity
Thursday 13 February 2020

13 February 2020 - US PR firm Raffetto Herman Strategic Communications (RH Strategic) has acquired US PR firm MIX PR, to strengthen the agency's expertise in cybersecurity, enterprise and emerging technology, the company said.
Terms of the transaction were not disclosed.
The addition of the MIX PR team, combined with Raffetto's organic growth, enables the company to serve clients' evolving communications needs not only in the US but globally through a partnership in The Worldcom Public Relations Group.
Through the MIX PR acquisition, RH Strategic has positioned itself directly at the centre of two growing market trends: digital transformation and cybersecurity.
The application of digital transformation in all aspects of business is fundamentally changing how organisations operate and deliver value to customers.
As they digitise services, businesses must also bolster their IT security to protect their own data as well as that of their partners and customers.
These two business realities create market opportunity for innovators who are advancing new ideas of how to leverage technology and secure data in order to help customers meet their business objectives.
Date Published: 13/02/2020
Target: MIX PR
Country: USA
Sector: Advertising/PR
Type: Corporate acquisition
Status: Closed
Buyer: Raffetto Herman Strategic Communications (RH Strategic)
Terms of the deal were not disclosed