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Qualtrics Acquires Customer Experience Measurement and Rating Firm Delighted
Monday 16 April 2018

16 April 2018 - US-based customer experience company Qualtrics has acquired US-based customer experience measurement and rating firm Delighted, the company said.

Qualtrics' customer experience platform for the enterprise serves more than 8,500 customers in over 90 countries.

With the acquisition of Delighted, the ultimate "do-it-yourself" CX product, Qualtrics is now enabling even the smallest organizations to get a pulse on their customers and take immediate action.

Used by over 1,500 companies, five-year-old Delighted has been very successful helping measure and improve customer experience at small and medium businesses.

It is a perfect fit within the Qualtrics ecosystem where all products are designed with the specific goal to make the sophisticated simple.

Delighted is known for delivering some of the most innovative functionality for customer experience management.

Its platform combines the simplicity of a one-question NPS, CSAT, CES, or 5-star rating with elegant, consumer-grade design, administration, and reporting.

With Delighted, organisations can easily configure online customer experience feedback that can be launched via email, web, SMS, or mobile-optimized URL.

Moreover, the company's platform enables closed-loop feedback through a thriving developer ecosystem, with over 15 out-of-the-box integrations including, HubSpot, Slack, and Zendesk.

Qualtrics is a single system of record for all experience data, also called X-data, allowing organizations to manage the four core experiences of business--customer, product, employee and brand experiences--on one platform.

Delighted is a way to gather customer feedback and put it into the hands of those who can act on it.

Using the Net Promoter System a single question and an open-ended comment box Delighted helps companies align customers' needs with business growth, measure the customer voice over time and keep customers coming back.

Bose, Target, Uber and other brands trust Delighted to collect, distribute and analyse feedback to create more delightful customer experiences.
Date Published: 16/04/2018
Target: Delighted
Country: USA
Sector: Advertising/PR
Type: Corporate acquisition
Status: Closed
Buyer: Qualtrics
Terms of the deal were not disclosed