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Psyop Acquires Content and Co, Will Connect Hollywood Creators to Agency Clients
Friday 14 September 2018

14 September 2018 - US-based animation, design, and live-action production agency Psyop has acquired media studio Content and Co, the firm said.

Content and Co was founded by Stuart McLean.

The firm's existing talent relationships-, which include first-look deals with top Hollywood showrunners from both scripted and unscripted television, are now part of Psyop as the agency folds these opportunities into its offering.

With the acquisition of Content and Co, Psyop is excited to include branded content development among its world-class commercial direction, production, animation, ideation, AR, and technology services.

As a part of its strategic refocusing, Psyop has also officially joined forces with its sister company, Blacklist, consolidating both agencies' executive leadership and sales teams to strengthen and optimize their production capabilities and output.

Though both brands will continue to exist as separate entities, Psyop has become the roster of individuals, whereas Blacklist has become the roster of directors and studio partners, creating an international network with strong hubs in New York and Los Angeles, as well as studio partners in Canada, the UK, Europe, and South America.

Psyop also recently announced the closing of a minority purchase in Golden Wolf, the London-based production company known for its vibrant and design-minded content.

This strategic investment has enabled the two companies to collaborate on design projects, fusing Golden Wolf's depth of 2D talent with that of Psyop's 3D expertise to produce youthful and captivating visual content.

Recent Psyop work includes Travel Oregon's "Only Slightly Exaggerated" campaign; Coca-Cola's "Mural" campaign; Xbox's "The Super Duper Minecraft Musical" campaign; and Sherwin-Williams' "Epiphany" campaign.
Details
Date Published: 14/09/2018
Target: Content and Co
Country: USA
Sector: Media
Type: Corporate acquisition
Financing:
Status: Closed
Vendor:
Buyer: Psyop
Comment:
Terms of the deal were not disclosed

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