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Prodege Acquires CotterWeb to Expand Rewards Site Platform
Wednesday 15 May 2019

15 May 2019 - California, US-based Prodege, LLC, parent company of multiple online consumer-rewards platforms, has acquired Minnesota, US-based consumer rewards company CotterWeb Enterprises, Inc., the company said.
Terms of the transaction were not disclosed.
This acquisition will expand Prodege's total consumer-rewards membership base beyond 100m registered members worldwide.
The acquisition means that online retailers, advertisers, and market research partners can now access both Prodege's existing sites and the CotterWeb sites in order to achieve greater scale and performance.
With the acquisition, Prodege will benefit from InboxDollars' popular cash-back rewards programme, delivering additional value and sales opportunities to major online retailers and national advertisers.
In addition, InboxDollars' millions of consumers in the United States, Canada, and the United Kingdom will enhance the scale and breadth of Prodege's market research panel in those countries.
Prodege, LLC is an internet and media company that is dedicated to creating rewarding moments for its members by rewarding them with more than USD 700m in cash and free gift cards since inception.
Prodege is comprised of four consumer brands, Swagbucks, MyPoints, ShopAtHome, and InboxDollars, which deliver engaging content and valuable rewards to more than 100m members worldwide.
Details
Date Published: 15/05/2019
Target: CotterWeb Enterprises, Inc
Country: USA
Sector: Advertising/PR
Type: Corporate acquisition
Financing:
Status: Closed
Vendor:
Buyer: Prodege, LLC
Comment:
Terms of the deal were not disclosed

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