Wednesday 25 November 2020

Connecticut, US-based plug and play intelligence tools startup OdinAnswers has acquired US-based Shopify app TagRobot to launch e-commerce service on Spotify, the company said.

Terms of the transaction were not disclosed.

OdinAnswers helps merchants know their business and customers better. With the TagRobot acquisition OdinAnsers serves over 200 Shopify and Shopify Plus merchants.

The acquisition was funded by an earlier seed round closed in March, led by Connecticut Innovations, Connecticut's strategic venture capital arm, a source of financing and ongoing support for growing companies.

OdinAnswers provides plug and play intelligence tools for ecommerce merchants and disruptor brands to better understand their customers and businesses.

TagRobot app helps merchants better manage their orders and customer records automatically by intelligently tagging them to create better customer experiences and communicate more effectively.