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Octane Acquires the Motorcycle Media Digital Assets from Bonnier
Wednesday 16 September 2020

New York-based fintech Octane, focussed on the powersports market, has acquired the digital assets of Florida-based Bonnier Corp's motorcycle group, the company said.

Terms of the transaction were not disclosed.

Motorcycle content of Bonnier includes Cycle World, Motorcyclist, Dirt Rider, Motorcycle Cruiser, UTV Driver, ATV Rider, and Cycle Volta from US media group Bonnier Corp.

When combined with Octane's financing platform and dealership partners, consumers will be able to go directly from researching their dream vehicle to owning it.

Bonnier Corp. will help produce Cycle World's final print issue in October 2020; existing print subscribers will receive a digital edition beginning in 2021.

Octane reaches riders through editorial brands such as Cycle World and UTV Driver, and helps consumers buy their favorite vehicles with instant, frictionless financing.

Octane connects customers with partnered dealerships, where they can complete their purchase with financing.

Bonnier Corp. is an American enthusiast media publishing group, which includes more than 15 multichannel brands extending into all platforms, including magasines, digital media, events and product licensing.
Date Published: 16/09/2020