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NinjaCat Acquires Budget Management Software Suite Shape.io
Friday 12 August 2022

US-based digital marketing performance management platform NinjaCat has acquired pay-per-click budget management software suite Shape.io, the company said.

NinjaCat said the integration of Shape.io's budget monitoring and automation capabilities together with the addition of its leadership, engineering, and sales teams will accelerate NinjaCat's mission to deliver an all-in-one platform to store, report, monitor, analyze, and act on marketing data at scale.

According to NinjaCat CEO Paul Deraval, the acquisition signals a major shift in the market, as the company moves closer to delivering an alternative to the status quo; a "frankenstack" of point solutions, cobbled together for digital marketing analytics and reporting.

Shape.io helps marketing departments and agencies who operate at scale optimize their budgets with the ability to control, organize, and collaborate on ad spend.

For those who manage PPC marketing efforts for potentially thousands of customers, this creates efficiency everywhere, with the ability to set automations that limit overspending, provide recommendations where budgets are being under-deployed, and monitor budget pacing to hit targets right on time.

Shape.io's capabilities are already being utilized by the companies' joint customers, and will be made available to new and existing customers in coming months.

Terms of the deal were not disclosed.

As a result of the acquisition, NinjaCat will increase to 350 customers managing more than half a m digital campaigns and USD 7bn in advertising spend across the platform.

NinjaCat is a digital marketing performance management platform built for agencies, media companies, and brands.
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Date Published: 12/08/2022

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