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Mountaingate Capital Platform MeritDirect Completes Second Add-On Acquisition
Friday 20 November 2020

US-based private equity firm Mountaingate Capital portfolio company MeritDirect, a provider of B2B data and performance marketing solutions, has completed the acquisition of Florida, US-based account-based marketing technology, and audience solutions company 180byTwo, the firm said.

This is the second acquisition this year for MeritDirect.

With this acquisition, MeritDirect, as a world class data-driven marketing solutions organization, expands and enhances their Digital and Account-Based Marketing offerings.

180byTwo's technology in advanced processing, identity resolution, and machine learning/AI allows MeritDirect to provide their clients with a more intelligent, end-to-end Account-Based Marketing platform.

180byTwo was built on the premise of delivering solutions to meet the growing needs of Business-to-Business marketers looking to simplify data work-flows and centralise their technology stacks.

Their Unifi platform is the world's first end-to-end identity resolution and data activation platform for account-based marketing.

The platform enables B2B and Account-Based Marketers to seamlessly execute and measure marketing programs across marketing channels.

MeritDirect, based in Rye Brook, NY, with additional offices in Boston, Denver, Chicago, Lincoln and London, is the provider of business data, database products, consultative marketing services, and campaign execution solutions with a singular focus in B2B.

180byTwo, based in Clearwater, FL is an industry-leading Business-to-Business and Account-Based Marketing solutions provider.

Savvy B2B brands and progressive marketers worldwide use 180byTwo to drive their strategy and maximize marketing ROI.

180byTwo's suite of Artificial Intelligence-powered Data and Software solutions provide marketers with the tools and expertise needed to orchestrate omni-channel programs seamlessly.

Mountaingate Capital, based in Denver, CO, is a private equity firm that specialises in building and empowering middle market companies with strong growth potential and engaged leadership teams.

The firm was launched by a team of partners with deep investment expertise in four distinct market sectors: marketing services, business/industrial services, specialty distribution and specialty manufacturing.
Date Published: 20/11/2020