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Monroe Capital Arranges Financing for Xponential Fitness´ Acquisition of Pure Barre
Wednesday 07 November 2018

7 November 2018 - US-based private credit asset management firm Monroe Capital LLC acted as sole lead arranger and administrative agent on the funding of a senior credit facility to support the acquisition of South Carolina, US-based bar fitness franchise Pure Barre by California, US-based boutique fitness company Xponential Fitness LLC, the firm said.

As part of the transaction, LCatterton, which invested in Pure Barre in 2015, will contribute its investment into the acquisition.

Founded in 2001 and with more than 517 studios, Pure Barre is the largest, most established barre franchise in North America.

Pure Barre classes offer an extremely effective total body workout that lifts your seat, tones your thighs, abs and arms, and burns fat in record-breaking time.

With the addition of Pure Barre, Xponential Fitness becomes the largest provider of boutique fitness in the world. As part of the transaction, L Catterton, which invested in Pure Barre in 2015, will contribute its investment into the acquisition. 

As part of the Xponential Fitness suite of brands, Pure Barre franchise owners will be backed by Anthony Geisler's  fitness franchising experience and a corporate team that will provide significant support for site selection, build out, marketing, retail, sales and operations, as well as extensive training.

Pure Barre is a barre franchise with more than 517 studios throughout the US and Canada.

Since launching its franchise opportunity in 2009, Pure Barre has exploded in popularity, due to its extremely effective technique (which transforms body shape in record-breaking time); friendly, high-energy atmosphere; and fun, motivating music.

The brand offers a total body workout that uses the ballet barre to perform small, isometric movements, which burn fat, sculpt muscles and create long, lean physiques.

Xponential Fitness, owned by Anthony Geisler and Snapdragon Capital, is the curator of boutique fitness brands, including Pilates, indoor cycling, stretch, rowing, dance and yoga.

Snapdragon Capital Partners, based in Connecticut, US, is a growth equity and buyout investment firm. 
With over USD 15bn of equity capital across six fund strategies in 17 offices globally, L Catterton is a consumer-focussed private equity firm. 

L Catterton's team of more than 150 investment and operating professionals partners with management teams around the world to implement strategic plans to foster growth, leveraging deep category insight, operational excellence, and a broad thought partnership network.
Date Published: 07/11/2018
Target: Pure Barre,  
Country: USA
Sector: Business and Consumer Services
Type: Corporate acquisition
Status: Closed
Buyer: Xponential Fitness
Terms of the deal were not disclosed