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Mobile Ad Platform InMobi Acquires AerServe for USD 90m
Friday 12 January 2018

12 January 2018 - California, US-based mobile advertising platform InMobi has acquired AerServ to create a programmatic auction platform for mobile in-app publishers, the company said.
AerServ was acquired for USD 90m in cash and stock.
This acquisition will enhance monetisation for publishers globally and further enhance the InMobi Exchange, a premium mobile programmatic platform.
Together, InMobi and AerServ's technology will deliver a next-generation platform that goes beyond traditional ad mediation and provides brand demand, marking a platform to deliver this combination to publishers worldwide.
With this investment, InMobi's video and programmatic business will account for 35% of the overall company revenue and will solidify InMobi's position in the mobile video advertising industry in the US.
InMobi Exchange scale will increase as AerServ runs more than 90bn ad opportunities each month and provides access to brand programmatic demand to over 2,000 mobile apps. InMobi is a global mobile advertising platform that specialises in delivering ROI for mobile marketers.
A mobile-first and mobile-only platform, InMobi offers ad experiences, including video advertising. The company reaches over 1.5bn unique mobile devices worldwide.
AerServ is an inventory and audience monetisation technology for mobile publishers. The company helps mobile publishers increase revenue through AerServ's ad mediation platform, and increase yield by delivering brand-based ads from the aerMarket ad exchange.
Date Published: 12/01/2018
Target: AerServ,  
Country: USA
Deal Size: 90m (USD)
Sector: Advertising/PR
Type: Corporate acquisition
Financing: Cash and Stock
Status: Closed
Buyer: InMobi