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Mediaocean Acquires Symsys to Expand Global Presence
Monday 10 August 2020

New York-based advertising services Mediaocean has acquired Dutch media management software provider Symsys to expand European operations, the company said.

Terms of the transaction were not disclosed.

This acquisition will integrate media planning and digital media buy management to its existing production, creative, and bill-pay applications in the Dutch market.

Mediaocean is the modern system of record for omnichannel advertising, bringing together brands, agencies, media owners, technology, and data partners. Mediaocean enables end-to-end management of campaigns from planning, buying and selling to analysing, optimising, invoicing and payments.

Symsys is a media management software provider, handling campaign execution, including buying, invoicing, and reporting.
Date Published: 10/08/2020