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Medallia Acquires UK-Based Idea and Innovation Platform Crowdicity
Wednesday 09 October 2019

9 October 2019 - California, US-based experience management company Medallia, Inc. (NYSE: MDLA) has acquired UK-based idea and innovation management platform Crowdicity, the company said.
Terms of the transaction were not disclosed.
By crowdsourcing and propelling the best employee and customer ideas, Crowdicity helps companies use real-time ideation and collaboration to surface, develop and evaluate potential improvements to customer and employee experiences.
This co-creation process, fueled by insights generated from the massive signal field in Medallia Experience Cloud, will supercharge innovation and reduce time-to-market resulting in improved business outcomes.
Medallia (NYSE: MDLA) captures experience signals created on daily journeys in person, digital and IoT interactions and applies proprietary AI technology to reveal personalised and predictive insights that can drive action with business results.
Date Published: 09/10/2019
Target: Crowdicity
Country: UK
Sector: Business and Consumer Services
Type: Corporate acquisition
Status: Closed
Buyer: Medallia, Inc
Terms of the deal were not disclosed