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Meal Ticket Merges with Trackmax to Accelerate Growth in Food Service-Focussed Software
Wednesday 13 January 2021

US-based food service software providers Meal Ticket and Trackmax have merged to expand ROI-drive offerings and accelerate growth in data analytics, the company said.

Financial terms were not disclosed.

The merger is supported by a majority investment from funds advised by PSG, a growth equity firm partnering with middle-market software and technology-enabled service companies.

Meal Ticket and Trackmax provide critical technology solutions for businesses across the food service supply chain.

Meal Ticket's platform helps distributors and manufacturers enhance lead generation, strengthen customer relationships and increase sales via advanced workflow and data-driven insights.

Trackmax's contract and rebate management and business intelligence software enables its clients to increase vendor purchase and sales rebate income on existing sales, creating a return on investment, and driving overall bottom-line profitability.

As a combined entity, Meal Ticket and Trackmax will offer a broader portfolio of solutions in addition to new, data-driven innovations that further extends its ROI and tangible impact.

Meal Ticket delivers a suite of SaaS tools to provide distributors and manufacturers visibility into critical market data.

The company's solutions enable its clients to shift from legacy analog systems to a fully automated, software-driven solution, resulting in better account penetration, more strategic vendor relationships and overall higher margins.

Trackmax is in profit improvement software solutions, specialising in the development of transaction-based tracking, forecasting and analytical software for wholesale distributors. Its flagship software platforms focus on optimising and increasing profitability.
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Date Published: 13/01/2021

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