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McDonald´s to Acquire Voice Technology Provider Apprente
Wednesday 11 September 2019

11 September 2019 - Chicago, US-based food service retailer McDonald's Corp. (NYSE: MCD) has agreed to acquire California, US-based Apprente, an early stage leader in voice-based, conversational technology, the company said.
Terms of the transaction were not disclosed.
The agreement marks another step in advancing employee and customer facing innovations while further strengthening McDonald's technology capabilities.
The announcement comes after extensive exploration with several parties, including evaluating Apprente's solutions in McDonald's test restaurants.
Apprente will equip McDonald's restaurants with technology that is expected to allow for faster, simpler and more accurate order taking at the Drive Thru with future potential to incorporate into mobile ordering and kiosks.
McDonald's is a global foodservice retailer with over 38,000 locations in over 100 countries. Approximately 93% of McDonald's restaurants worldwide are owned and operated by independent local business men and women.
Apprente is a privately held company that is building intelligent, voice-based conversational agents for customer service applications.
Leveraging proprietary neuroscience-based AI technology, the company is creating integratable systems that are naturally engaging, capable of understanding context and able to offer the same sense of immediacy found in human interactions. 
Apprente helps businesses and their employees minimise customer wait times, boost service productivity and improve customer experience quality.
Date Published: 11/09/2019
Target: Apprente
Country: USA
Sector: Hotels/Restaurants/Casinos/Catering
Type: Corporate acquisition
Status: Agreed
Buyer: McDonald´s Corp
Terms of the deal were not disclosed