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MarketStar Acquires Ireland-Based Product2Market to Accelerate Revenues in Outsourced Sales Solutions
Wednesday 11 September 2019

11 September 2019 - Utah, US-based MarketStar has acquired Irish inside sales and sales development agency Product2Market, pairing two leading sales acceleration companies to form a leader in outsourced sales solutions, the company said.
Terms of the transaction were not disclosed.
The addition of a Dublin office strengthens the company's position both in Europe and internationally, allowing MarketStar to better serve existing clients and attract clients who want to scale globally.
The acquisition reaffirms MarketStar's commitment to the European region and further strengthens their capabilities and delivery model built for companies that are focussed on growth. Product2Market will be fully integrated with MarketStar.
MarketStar, a Wasatch Group company, employs more than 1,200 employees worldwide. MarketStar accelerates sales from lead to recurring revenue with business-to-business direct and indirect sales programmes.
The Wasatch Group is a multi-bn-dollar entrepreneurial company that operates a diversified portfolio on a national level, including significant and successful investments in real estate development, construction, property management, consumer business-to-business, and guaranty capital. 
Date Published: 11/09/2019
Target: Product2Market
Country: Ireland
Sector: Advertising/PR
Type: Corporate acquisition
Status: Closed
Buyer: MarketStar
Terms of the deal were not disclosed