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LRW Expands into Consulting with Acquisition of Strativity Group
Tuesday 13 February 2018

13 February 2018 - US-based analytics and insights consultancy LRW has completed the purchase of customer experience and culture design firm Strativity Group, the firm said.

This is LRW's fourth in a planned series of acquisitions in support of its long-term vision of creating a collaboration of companies that leverage sophisticated data analytics and deep human understanding to deliver business impact for clients.

As an industry innovator, Strativity is at the forefront of unlocking exceptional performance in the areas of customer experience design, employee engagement, culture design, and organizational change management.

Strativity is headquartered in the New York area and will continue to be led by founder and CEO Lior Arussy.

Arussy previously held executive positions at Nice and Hewlett Packard.

This acquisition is supported by LRW's capital partner Tailwind Capital.
Date Published: 13/02/2018
Target: Strativity Group
Country: USA
Sector: Advertising/PR
Type: LBO
Status: Agreed
Buyer: LRW
Terms of the deal were not disclosed