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List Partners Acquires Two Sales Intelligence Platforms
Wednesday 16 May 2018

16 May 2018 - Georgia, US-based List Partners, LLC, a provider of sales intelligence content and information services under the brand name Winmo, has completed the acquisitions of US-based Access Confidential and Redbooks, two sales intelligence platforms, the company said.
List Partners, LLC is a portfolio company of Northlane Capital Partners, LLC (NCP)
Terms of the transaction were not disclosed.
These acquisitions will allow Winmo to strengthen its leadership position and expand its service and product offering to better serve customers.
List Partners said the combination of these three companies' B2B sales intelligence platforms will further accelerate the company's growth and provide customers with new business intelligence.
Based in Bethesda, MD, Northlane Capital Partners is a private equity firm that invests in control buyouts of middle market companies based in North America. NCP focusses on niche market leaders in the healthcare and business services markets.
Winmo is a B2B sales intelligence provider for the advertising industry. Winmo provides accurate contact and brand-agency relationship data and predicts sales opportunities on the horizon tracking subtle industry shifts that in return provide clients with forecasted new business leads months before they happen.
Access Confidential is an agency new business service centre empowering agency new business executives to prospect corporate marketers more efficiently and effectively.
A key resource for agency new business, Access Confidential's agency database includes over 25,000 company profiles and 100,000 executive profiles with key contact information.
Redbooks provides competitive intelligence and prospecting data to media companies, advertising agencies, manufacturers, advertising services and suppliers, libraries and more.
As the industry's source for uncovering key advertiser and agency relationships Redbooks monitors nearly 9,000 worldwide agency parent companies, over 4,400 US publicly traded companies, the top 2,000 global companies and the largest US private companies.
Date Published: 16/05/2018
Target: Access Confidential and Redbooks
Country: USA
Sector: Advertising/PR
Type: LBO
Status: Closed
Buyer: List Partners
Terms of the deal were not disclosed